Master JC Cabiero possesses 1,000 copies of his 30-year-old, definitive 1996 text, “The Pure Art of Cabales Serrada Escrima” in “as new condition,” carefully stored, never shelved, thumbed, or opened. Used copies currently sell for $179–$375, proving sustained collector demand.
This six-month campaign uses a two-phase approach:
Phase One (Month1–Month2) reactivates and migrates Master Cabiero’s existing Facebook audience (2,200+ followers on main Pure Art account, 286 Followers on JCSerrada Pure Art page, 317 members on Pure Art Private Group, 621 personal friends = ~3,424 (total connections) to CabieroVault.com, a free membership website offering rare photos, untold stories, and exclusive teachings centered around his experiences from fourteen years of private training with Grandmaster Angel Cabales.
Phase Two (Month4–Month6 + Auction–TBD) executes a four-tier Drop Model with dynamic pricing based on market velocity, reserving crown-jewel assets for a 2026 finale auction.
Project Length: Six months primary campaign + Auction Finale
Ad Budget: $0
Realistic Revenue Target: $150,000–$250,000 (primary sales) + $15,000–$30,000 (Auction Finale)
Stretch Goal: $280,000–$345,000 with successful Facebook reactivation















